Privacy Policy

Version 1.0
Last Updated: 20 June 2026

Welcome to ServeKerala.in (“we”, “us”, Our”). Your privacy is critically important to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding that information when you use our website and services.

1. Information We Collect

1.1 Personal Information

When you apply to list your business, contact a provider, or send queries on ServeKerala.in, you voluntarily provide us with personal data such as your name, phone number, email address, WhatsApp contact, business details, and service coordinates.

1.2 Automatically Collected Data

When you navigate our site, we automatically collect technical data such as your IP address, device type, browser specifications, geographical region, and interaction patterns through cookies and Tag Manager setups.

2. How We Use Your Information

We utilize the collected information for purposes including:

• To construct, display, and maintain local business listings.
• To operate the search autocomplete redirect directory.
• To process support questions and list submissions.
• To analyze and monitor traffic performance (via Google Analytics and GTM).
• To identify and prevent fraudulent activities or fake registrations.

2.1 Your Rights

Users may request:

• Correction of listing information.
• Removal of business or driver listings.
• Deletion of submitted personal information.
• Withdrawal of previously granted consent.

Such requests may be submitted through our Contact page or by emailing the Grievance Officer.

2.2 Public Listing Consent

By submitting a business listing, service provider profile, or Auto Mithram driver registration, you expressly authorize ServeKerala.in to publicly display information provided by you, including but not limited to:

• Name of business or service provider.
• Business description and service details.
• Phone number and WhatsApp number.
• Location, district, town, and service area.
• Photographs, logos, and listing images.
• Auto stand information and vehicle details (Auto Mithram).

This information may be indexed by search engines such as Google and may remain visible in search results until re-crawled or removed.

2.3 Auto Mithram Driver Listings

Auto Mithram is a service category operated under ServeKerala.in that helps passengers discover and directly contact independent auto-rickshaw drivers.

Auto Mithram drivers voluntarily submit listing information for publication. ServeKerala.in acts solely as an information intermediary and does not employ, supervise, manage, or control listed drivers.

All listed drivers are independent entities solely responsible for their conduct, fares, permits, licenses, vehicle condition, legal compliance, and transportation services provided. ServeKerala.in does not verify the accuracy of driver documentation or credentials and assumes no liability for their services.

3. Cookies and Tracking Technologies

We use cookies and similar browser storage techniques (including Google Analytics event trackers and Tag Manager pixels) to optimize listing search autocompletes, record phone clicks, and record WhatsApp contact requests. You can restrict cookie loading in your browser preferences.

4. Third-Party Services

We work with third-party web analytics tools and hosting servers to provide smooth operations. These services only have access to operational data specifically to perform tasks on our behalf and are legally bound not to distribute or use it for other purposes.

4.1 Cloud Services & Analytics

ServeKerala.in may use trusted third-party cloud and analytics providers, including Firebase, Vercel, Google Analytics, Google Tag Manager, and related services, for website hosting, authentication, data storage, security, performance monitoring, and visitor analytics.

5. Data Sharing and Disclosure

We never rent, lease, or sell listing owner data to marketing organizations. We may share information:

• To conform to statutory legal requirements or comply with court processes.
• To defend the safety, security, and assets of our visitors or directory publishers.
• With authorized service administrators aiding website maintenance.

6. Security

We execute reasonable security protocols to guard your business listing registration information. While no electronic transfer is 100% immune, we strive to follow standard security practices to keep your details safe.

6.1 Age Restriction

ServeKerala.in and Auto Mithram are intended for individuals who are at least 18 years of age. By using the platform or submitting listings, you represent that you are 18 years of age or older.

7. Changes to This Policy

We reserve the right to revise this Privacy Policy periodically. The revision timestamp at the header will indicate the latest edit. Continued usage of the directory denotes confirmation of the modified terms.

8. Contact Us

If you have questions regarding this Privacy Policy or wish to modify/delete your registered details, contact us:

📧 Email: servekerala.in@gmail.com

9. Grievance Officer

For privacy concerns, listing corrections, content removal requests, complaints, or data-related enquiries, you may contact:

For additional information regarding platform limitations and liability exclusions, please review our Disclaimer.